Pick your place.
Choose a space on the M2. See exactly where it goes and what it costs.
I’m selling space on a BMW I don’t own. Yet.
Your logo, your message, your little piece of the journey.
Alpine White.
An open invitation.

A big statement or a small signature.
There’s a place for your idea.

Select a dot or swipe to change the view. Placement outlines are approximate.
16 planned spaces · 3 front, 4 on each side, 5 rear. Estimated dimensions and prices will be confirmed before sales open.
No mystery. Just a car, a community,
and a lot of very visible ideas.
Choose a space on the M2. See exactly where it goes and what it costs.
Add your logo, message, or artwork. Approved designs become part of the final car.
Once all spaces sell, I buy the car, apply the decals, and take your ad on a 24-month journey.
A BMW M2 in Alpine White. My everyday car, your moving advertisement, and the start of a story we make together.
See the chosen configurationIt’s an unusual idea.
Here’s how it comes together.
Not yet. That’s the idea. Advertising sales will fund the BMW M2. Once all spaces are sold and the car is funded, I’ll purchase it, apply the approved decals, and document the journey.
A defined advertising space for 24 months from installation, plus a separate charge for decal production and fitting. The total is shown before you proceed. The prices in this preview are estimates.
Your logo, an image, text, or a combination. Businesses and individuals are welcome. All artwork will be reviewed before printing. Explicit or NSFW content is not accepted.
On the placement you choose. The car will be used for everyday driving and trips across Europe, with the journey shared on social media. Specific routes and audience numbers are not guaranteed.
The campaign deadline and refund policy are being worked out before sales open. This preview lets you explore placements and try artwork; it does not take payments or reserve a space.